Friday 25 July 2008
Original Logo Design

The Talent Scout

talent scout quote

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the talent scout website

Professional Logo Design

When having a logo designed you need to consider several things:

  • Is your logo needed for use online only or will it appear in print too?
  • Will it need to be reproduced in black & white or colour?
  • Will it ever need to be given to a printer for use in any marketing materials?
  • Do you intend it to be used for several different purposes & perhaps at different sizes?

In almost all cases, you probably answered 'yes' to one of the above. Whilst may people can produce their own logos using a computer & some graphics software at home, having a professionally created logo can have a huge impact on the percieved integrity of your business.

Here's why...

vector graphics v bitmapped images

The top image was made using a vector graphics program. This produces graphics & logos that can be scaled without loss of quality or clarity. The logos created in this way can be used as the source for all manner of things, including your own graphics to include in Word documents, Powerpoint presentations etc.

The second image is an example of the kind of image produced by 'logo creation software' & was saved as a standard graphic image - a bitmap image such as a .jpg or .gif graphic. This would be fine if it was never intended to be enlarged as much as this, but you can see the effect of zooming in on those pixels that make up the image data.

Designermagic can produce & supply logos that will cover all your needs.

file formats

With a Designermagic logo you can be sure that your business identity will always remain clean. Final file formats supplied include:

  • EPS & AI files - scalable graphics for distribution to printers & designers. These are editable files & colours can be changed to suit the need. They can also be supplied as black & white greyscale (with shades of grey) or black-only. (Please bear in mind that both black & greyscale logos need to be created separately from colour versions so additional costs will be involved.)
  • GIF - suitable for use on websites & in your Office software. NOT so good if you ever want to resize your logo though!
  • JPG - this format is not usually the best for logos as text can become blurry or dirty-looking around the edges. However, it is particularly good for logos with large type & areas of colour that contains many shades or tones such as gradients or photographs.
  • PNG - can contain transparent areas & is suitable for use in many Office programs, including Microsoft Publisher.
  • PDF - vector files can be saved & supplied in this compact format. Will be accepted by most printers & designers.

Below are some samples of the logos created by Designermagic. If you have a logo of your own that you have a sketch of, please enquire about having this converted to a suitable vector format.